No real progress on new vehicle sales
No real progress on new vehicle sales

No real progress on new vehicle sales

March 6, 2022

Japan October 2021: Toyota Aqua (+88.1%), Honda Vezel (+128.8%), Suzuki Wagon R (+79.7%) shine in market cut -31.3%

November 9, 2021Matt Gasnier
The new generation lifts the Honda Vezel to its highest ranking in 6.5 years.

No real progress for new vehicle sales in Japan: after losing -32.2% in September, the market is down another -31.3% year-on-year in October to 279.341 units. This tilts the year-to-date tally into negative territory at -1.3% to 3.759.443. As a result we have revised our Japan 2021 Forecast down to 4.42 million units (-4%). Brand leader Toyota (-41.7%) falls even faster than its home market, resulting in a thawed 29.3% share vs. 32% so far this year. In contrast Suzuki (-20.6%), Honda (-25.5%) and Nissan (-5.5%) resist better albeit remain in negative just as Daihatsu (-47.3%) implodes in 5th place and Mazda (-28.2%) contains its fall to just below the market rate. For the second month in a row, Mitsubishi (+10.1%) is the best performer in the Top 15 – and even Top 23 this month – but its impact on the overall market is negligible as it only holds 1.9% share. Chevrolet (+47.8%), Porsche (+12.7%), UD Trucks (+6.1%), Hino (+1.6%) and Renault (+1.4%) also manage a year-on-year gain in the remainder of the Top 30 while Fiat (-9.8%) and Volvo (-9.8%) keep their loss in the single-digits.

In the regular cars ranking, the Toyota Yaris (-43%) easily keeps the lead despite a drastic year-on-year fall in a podium unchanged on September: the Toyota Aqua (+88.1%) ranks #2 and the Toyota Corolla (-29.2%) is #3. Note the Corolla is now #3 year-to-date also, displacing the Toyota Alphard. The Toyota Roomy (-39.1%) rallies back up 9 spots on a paltry September score to #4 while the Honda Vezel (+128.8%) is lifted up by the new generation to #5, the nameplate’s highest ranking in 6.5 years: since March 2015. The Nissan Note (+38.8%) is the only additional gainer in the Top 10, with the Honda Freed (-20.5%) and Toyota Sienta (-27.2%) losing less ground than the market but the Honda Fit (-40%) and Toyota Alphard (-54.5%) struggling. Further down, Suzuki Solio (+19.9%), Swift (+17.4%) and Mazda CX-5 (+17.9%) also go against the negative grain, while the Honda Odyssey (+2595.7%) and Subaru BRZ (+5928.6%) get boosted by new generations.

Over in the kei cars charts, we have an earthquake: the Suzuki Wagon R (+79.7%) puts an end to 22 consecutive months of domination by the Honda N-BOX which was #1 since December 2019. In fast the N-BOX (-53.6%) is down to #3 in October below the Nissan Roox (+23%). The Suzuki Spacia (-48.4%) and Hustler (-17.1%) round out the Top 5 like last month while only the Nissan Dayz (+10.8%) manages to post a year-on-year gain in the remainder of the Top 10. The Daihatsu Tanto (-63.6%) is hit particularly hard at #8. Further down, the Honda N-ONE (+6057.1%), S660 (+219.7%) and Mitsubishi eK (+0.5%) stand out with year-on-year lifts.

Previous month: Japan September 2021: Market stalls -32.2%, Mitsubishi (+23.7%) only gainer in Top 15

One year ago: Japan October 2020: Daihatsu, Toyota, Honda headline market bouncing back up 29.2%

Add a comment

Your email address will not be published. Required fields are marked *

Comments (0)

Takasaqi Automotive is a humble team of passionate people serving our clients to reach their automotive needs.We are certified to do business in japan but further we will be exporting cars to overseas customers and spreading our business overseas too
Copyright © 2021. All rights reserved.